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Business Outlook April 2015 (Volume 13, Issue 4) Marketing Research Process: Six Stages 1 Dr. Michael R. Hyman, NMSU Dr

Objectives: After completing this chapter, student should be able to understand: 1. The role of marketing research. 2. The need of marketing research. 3. 3 Preface This book draws its parentage from the classic Research for Marketing Decisions by Paul E. Green, Donald S. Tull, and Gerald Albaum. But, it is not a 

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Business Outlook April 2015 (Volume 13, Issue 4) Marketing Research Process: Six Stages 1 Dr. Michael R. Hyman, NMSU Dr

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